Banner image

BEYONCÉ – HOUSE OF DEREON

Project
House of Dereon fashion label launch

/ CATWALK VISUALS

Beyoncé launched her fashion label House of Dereon in Selfridges during London fashion week. The collection was all about the Normadic Woman with cultural beauty and ancestral style, Bopa was approached to create a visual introduction that helped forward this idea. The piece was projected on 8 big screens surrounding the room and on a bright LED screen which took centre stage as the backdrop for the catwalk.